Use AI to Scale — Without Losing Your Voice
The fast lane to trust, visibility, and voice — no team required.
Read on my Substack / Read time: 3 minutes
People don’t buy from robots — they buy from real voices with real conviction.
I’ve been playing with AI every day lately — not just for speed, but to test what makes a brand still feel human. And I’ll be honest: the moment I let it write too much, it all sounds... like everyone else.
This week’s theme: Brand Positioning for the AI Era → Using the 3Ps
Personality. Point of View. Proof of Humanity.
This one’s personal. It’s how I’m building, testing, and refining my own system — and helping clients stand out instead of scale sameness.
Let’s dive in.
How to Position Your Brand in the AI Era
(Using the 3P Framework)
AI is churning out content faster than ever. But speed alone doesn’t build trust, authority, or customer loyalty.
If your brand sounds like every other AI-generated post → templated, safe, and surface-level, you’re not just blending in… you’re becoming invisible.
The Fix: Embrace the 3P Framework
→ Your edge isn’t speed. It’s signal. Depth. Differentiation.
1. Personality
The best brands don’t sound “professional.” They sound personal.
Inject tone, quirks, conviction. This is what makes people say, “I know exactly who wrote this.”
✔ Use analogies, voice memos, your actual slang
✔ Don’t just inform → narrate, provoke, feel
Example: A fintech brand that simplifies investing can ditch the jargon and speak like a money-savvy friend. Instead of “portfolio diversification strategies,” they say, “Don’t put all your avocados in one basket.” Same point → more memorable, more human.
2. Point of View (PoV)
Information is everywhere. Perspective is rare.
Positioning starts with a belief:
What do you stand for?
What do you push against?
What are you willing to say that others aren’t?
✔ Take stances. Curate what you don’t post
✔ Write from insight, not just SEO
Example: A tech brand in productivity software could take the stance: “We don’t believe in hustle culture. We build tools for calm productivity.” That belief instantly creates resonance for the right user → and filters out the rest. That’s strategic positioning through POV.
3. Proof of Humanity
People don’t buy from AI. They buy from stories, transparency, and realness.
Let your audience see behind the curtain.
✔ Post your struggles, voice notes, decisions, pivots
✔ Share your process, not just the polished product
Example: Alex Hormozi’s brand grew faster when he started sharing rough drafts, strategy calls, even failed bets.
1% PRODUCTIVITY HACK
Instead of chasing new ideas daily, build a personal Content Vault around the 3Ps, so you’ll never start from scratch again:
Personality → Save snippets of your real voice:
Voice notes, spicy takes, DMs, rants, jokes, metaphors
These become your signature tone library
Point of View → Capture convictions:
What you believe, what you challenge, what trends you reject
Quick idea: Write 5 “I believe...” statements weekly
Proof of Humanity → Document the messy middle:
Screenshots, behind-the-scenes, internal notes, voice memos after hard days
Gold for trust-building and authentic content
Then, when it's time to write or post:
✔ Pull from your vault
✔ Use AI to shape and repurpose
✔ Publish fast — without diluting your brand
This system builds momentum, reduces friction, and ensures every piece you publish sounds like you → not like ChatGPT.
Founder Story: Alex Hormozi
Alex Hormozi didn’t build his audience by posting more.
He built it by posting deeper — and letting the 3Ps do the heavy lifting:
Personality – No fluff, no filler. His style is direct, dense, and unmistakably him.
Point of View – He goes against trends (“Free value is overrated,” “Don’t build a personal brand too early”) and isn’t afraid to take unpopular stances.
Proof of Humanity – He shows the work: notes, frameworks, mistakes, pivots — it’s all out there.
And now? He’s using AI to scale without dilution.
He’s trained his team and tools (including AI editing + scripting workflows) to repurpose his long-form thinking across platforms → without losing his voice.
Takeaway:
→ You don’t need more content.
→ You need strong positioning, human signals, and a system that respects your voice.
That’s how Hormozi makes every piece feel like him → even when he’s not writing it.
Know a founder who’s slowly turning into a content robot (or quietly burning out trying to keep up)? Forward this to them. Their voice deserves to be heard, not lost in the AI noise.
Until next week — stay sharp, stay human,
— Gina Kimiza
P.S. If you liked this, hit reply and tell me which “P” you need to lean into more right now. I read every one.